ARCON goes after D’General Bitters

The Advertising Regulatory Council of Nigeria (ARCON), the government’s regulator for advertising/marketing in all its forms has flagged down D’General’s promotional marketing skits (video) and outdoor hoardings spotting music star and Brand Influencer, Davido in army General Uniform.

The ARCON in its recent review has just like the Army, outlawed the the use of the army or any government paramilitary uniform in advertisements without the approval of the concerned institution.