When Nigeria’s top beverage company, Seven-Up Bottling Company (SBC), decides to make a splash in the market, you know something extraordinary is in store. Recently, SBC introduced not one but two innovative and refreshing beverages – Hydr8 100, a carbonated isotonic drink, and D’Vybe, a flavoured carbonated soft drink.
The launch took place during a spectacular 2-day “Jolibration” event held in the heart of Lagos, and it was nothing short of a revelation as the brand ignited the passion and refreshed the dreams of all present. Here are five key takeaways from this exciting event.
