In a TED X talk delivered at the University of Leeds, Victor Okpala who is Spotify’s Manager for artist partnership for West Africa made a call for the urgent need to grow the local music ecosystem.
Okpala stated that while the world is currently dancing to Afrobeats and more international organisation are making headway into the Nigerian music industry, the move is motivated by profit as Nigeria and Africa is still being treated as an incubator to service the needs of the Western markets.
In his speech, Okpala stated that while Nigeria boasts of over 100 million youths scattered around the 36 states, the ecosystem lacks the infrastructure to take live musical experiences to the different states in the manner that Afrobeats is being exported to different parts of the world.
