The celebrity announced the partnership via her Instagram and Twitter pages on Monday, October 30, 2023. She posted a carousel of pictures with members of the NBA, solidifying their partnership.
Her caption read, “Introducing the SKIMS and NBA partnership. @SKIMS is now the Official Underwear Partner of the @NBA, @WNBA and @Usabasketball. I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture, Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”
