Chivita urges consumers to prioritise fruit juice consumption

This year’s event which is the 5th edition was held at the prestigious Queens Park Event Centre, Victoria Island Lagos, and had the theme “Promoting Fruit Juice Consumption”.

Results of a study carried out by Global Data Compass in 2022, showed that the average fruit juice consumption in Nigeria is significantly lower than that of many other African countries and the rest of the world.

This year’s theme seeks to raise public consciousness of the situation and enlighten consumers about the many benefits and diverse ways to enjoy as well as incorporate fruit juice as part of their daily diet.