Blessing Manafa is an enthusiastic and motivated data analyst with a particular interest in marketing, communications, strategic partnerships, and business development, with over 7 years of experience. Her background and experience merge consumer marketing campaigns, partnerships, and regional on-ground knowledge with data analytics to better inform decision-making for effective marketing initiatives
A high note experience in her journey in the music consumer marketing industry was during her time as Head of Digital Strategy & Content at Cool FM where she, alongside others, initiated and executed marketing strategies for Apple Music Radio – Africa Now with then-host DJ Cuppy, as well as Apple Music & Shazam 3 for 3 campaign. Initiatives across performance marketing, influencer marketing, OOH, TV, and digital marketing were deployed to achieve a notable 7% increase in the number of Apple Music subscribers and Shazam app usage in West Africa.
