Effective market expansion strategies for fintech startups in emerging African markets

In the ever-evolving Fintech landscape, startups often set their sights on new horizons, which often involve expanding into emerging African markets, such as Nigeria, Kenya, South Africa, Ghana, and others.

It is no news that these markets offer substantial growth potential while also presenting unique challenges that have to be navigated skillfully if the startup will make it past the first 2 years of penetration.

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