Hennessy “In the Paint’s” alliance with Joakim Noah, a player celebrated for his philanthropy and social activism during his 13-season NBA journey, encapsulates the initiative’s mission to give back. Together, they will inaugurate other freshly revitalised courts around the world, infusing the shared values of basketball and Hennessy including excellence and innovation into local communities.
The Court-themed ‘The Springboard’ designed by the renowned graffiti artist and GFX designer Osa Seven known for his storytelling murals as well as his philanthropic work as co-founder of Socially Africa, draws its inspiration from the idea that every individual is the protagonist of their own story. This was displayed through the curves of vibrant patterns and strokes to depict the flow, vibrancy, and the game.
