In 2012, Antony Kirori embarked on a radical new journey. Eight years earlier, Kenya had passed regulations prohibiting the felling of trees for pencil production. That necessitated the import of all wooden pencils. Kirori, who in 2012 was running a garbage collection company, had given this some thought. His solution? Since paper was also derived from trees, why not make pencils from paper?
The result was Kirori’s venture, Green Pencil Limited, established in June 2012.