There is overwhelming reason never to bank on such promise of a better tomorrow for builders. Life teaches that there are times to believe the message and discount the messenger. At other times, you are admonished never to believe both the message and the messenger. This is such a time in the case of Rabiu and his cement price crash sermons.
First, this is one promise too often. In almost all instances, such a promise ends up a mirage. Broken promise, broken hope with a trail of despair. Almost every year since 2016, BUA had made a pledge not to increase the price of cement. On all occasions, the company had defaulted by jacking up the price of its cement. Why this irks is that nobody has put undue pressure on the company to commit to hyping its intent to crash the price of cement. This is usually after its management has had a meeting or about to meet with shareholders or when its top executive(s) meets with a senior government official.
