Khaid arrested the attention of listeners with his hit single ‘With You’ which preceded his debut EP ‘Diversity’.
Entering the industry as a 17-year-old meant Khaid crafted music for the listening pleasure of a demographic largely conditioned by TikTok appeal. And while the music might appear gimmicky and template-like, it worked in the current market.
This template is largely retained in ‘Emotions’ EP where the melody, delivery, and writing are paper thin and arranged with the thoughts of how they fit into TikTok dance routines and vocal modulations.