Launched at a grand event in Lagos, the addition to CWAY’s product portfolio is set to energize the non-carbonated energy drink segment in Nigeria, offering a refreshing and nutrient-rich option for consumers seeking a healthier alternative.
Arun Bhintade, the Managing Director of CWAY Food and Beverages, underscores the company’s unwavering commitment to providing reliable consumer-centric solutions to Nigerians. “The introduction of Boxi Energy Drink is a demonstration of our dedication to delivering top-tier products that cater to the diverse needs of our valued customers. Boxi is an exceptional non-caffeinated, non-carbonated beverage meticulously crafted to empower your day, offering a distinctive blend of essential nutrients that enhance physical fitness.”
Rohit Prakash Gupta, Director – Group Marketing at CWAY, emphasizes the strategic significance of Boxi’s entry into the market. “The non-carbonated energy drink sector in Nigeria has long yearned for a desirable alternative. With the unveiling of Boxi, we aim to present a trusted choice to consumers, granting them an option that resonates with their active lifestyles and health-conscious preferences.”
