Unlocking Sustainable Growth: Harnessing subscription marketing for business success, By Reuben Kalu

I. Understanding Subscription Marketing

Subscription marketing is a business model in which customers pay a recurring fee to access products or services on an ongoing basis. It encompasses a wide range of industries, from media and entertainment to software, e-commerce, and beyond. The essence of subscription marketing lies in offering convenience, personalization, and value that compels customers to commit to regular payments, creating a predictable revenue stream for businesses.

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