This Kenyan Entrepreneur is Helping African Millennials Rediscover Old Recordings of Traditional Music

“One of the beautiful aspects of vinyl is its ability to preserve cultural heritage. In Africa, vinyl has become more than just a medium for music; it has transformed into a cultural artefact,” proclaims James ‘Jimmy’ Rugami, from amongst the hundreds of vinyl records on display in his market stall in Nairobi.

“People are rediscovering old recordings of traditional music, reconnecting with their heritage, and finding a sense of pride in their identity.”

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