Protecting your brand: Understanding trademark dilution and effective prevention strategies

In the highly competitive world of business and marketing, establishing a strong and distinctive brand identity is crucial. A brand’s reputation and recognition can be built over years of dedicated effort, and protecting it becomes paramount.

One significant legal concern that brand owners need to be aware of is trademark dilution. This article explores the concept of trademark dilution, and its implications, and offers practical strategies that brands can employ to prevent it.

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