Amidst double-digit inflation and the rise in the exchange rate, a new report by Williams & Marshall Strategy, a renowned global market research company, says the Nigerian whisky market is projected to reach $83.85 million in 2024.
The report states that the market will grow annually by 11.80 per cent between 2019 and 2024.
The report indicated that in global comparison, the most revenue is generated in the United States, with a market value of US$18.57 billion in 2023.
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