For the first time, Nollywood is getting an entire day dedicated to filmmakers, storytellers, actors and everyone who makes the whole Nigerian film industry what it is today.
This is due to the work put in by Toyosi Etim-Effiong of That Good Media, who has partnered with the film festival to lead a delegation of Nollywood stakeholders for ‘Nigeria Day’.
On the importance of the day, she says, “Essence Film Festival attracts the best of the best in Hollywood and having Africa be a part of it is a step in the right direction. We know that Africa is rich in stories and a lot of these stories are globally relatable and should be on more global platforms. Nollywood is the second largest film industry in the world, and in this era of inclusion, diversity and representation, its titles should be found on all content platforms worldwide. Through Nigeria Day at Essence, we are giving the rest of the world a glimpse into our world and invariably, our stories. We hope that this collaboration sparks flames of cultural exchange between Nollywood and the rest of the world.”
