P. Diddy accuses Guinness parent company, Diageo of racism in lawsuit

The complaint, filed Wednesday with the New York Supreme Court, said that while Diageo publicly promotes itself as a leader on diversity, Combs and his company found it unwilling to treat its Black partners equally.

According to Combs, Diageo “kneecapped” his Ciroc Vodka and DeLeon Tequila brands by depriving them of resources after they were “typecasted” as “Black brands” meant only for “urban” consumers.

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