At the heart of the ‘Deeply Rooted’ campaign, which was launched on May 25, 2023, is a captivating TV commercial featuring renowned Nigerian entertainers, including Bright Okpocha a.k.a Basketmouth, Saheed Osupa, Wofai Fada, and Ugoccie.
These talents embody the essence of being deeply rooted through their life narratives, emphasizing the profound impact that their roots have on their growth and achievement.
Speaking on the new campaign, Mark Mugisha, the Marketing and Innovations Director, at Guinness Nigeria, highlighted the crucial link between creativity and remaining deeply rooted in one’s origin.
