Sahara Group has launched the ‘#MADwithFOOTBALL’ initiative, a campaign that aims to foster a culture of oneness, equity, and camaraderie.
Speaking at the event, the head, corporate communications, Sahara Group, Bethel Obioma, said: “for us at Sahara, the word MAD represents making a difference. The global acceptance the round leather game enjoys can be a springboard for creative conversations on diversity and inclusion. This is what we hope #MADwithFOOTBALL will inspire.”
Noting that football has the power to bring people together, Obioma added that, “we understand that football is more than just a game; it’s a community. We believe that the ideals of that community where everyone feels accepted and valued, and chant endless songs together, regardless of race, gender, creed, or political leaning, can be harnessed towards making a difference.”
