Elon Musk has chosen top ad executive Linda Yaccarino to take the day-to-day reins of Twitter as he fights to reverse the tide at the struggling platform he bought for $44 billion last year.
Yaccarino is a highly respected advertising executive who stepped down from NBCUniversal “effectively immediately” on Friday as rumors swirled that she would replace the mercurial tycoon as Twitter CEO.
Twitter is struggling to find its footing after Musk’s controversial takeover that saw him fire thousands of staff and welcome back far-right and controversial figures on the platform, spooking away its highest paying advertisers.
