Five ways Nigerian businesses navigate surging inflation

Businesses in Nigeria, especially fast-moving consumer goods (FMCG) firms, have devised several ways of attracting and retaining customers in the face of surging inflation.

The country’s inflation rate, which has been at a 17-year high since July last year, has negatively impacted FMCG firms by increasing their cost of doing business and has also made them more aggressive in rethinking their strategies to stay afloat.

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