According to the Executive Head of Content and West African Channels at MultiChoice Nigeria, Busola Tejumola, Nigerian Idol continues to offer a unique platform for artistes to showcase their talent to a growing national and continental audience.
Category Lead (Gum and Candy), Cadbury West Africa, Morolake Emokpaire, discussed TomTom’s support of the music and entertainment industry at large – expressing TomTom’s enthusiasm for empowering young talented artistes. In her remarks, she said, “We are excited to be partnering with MultiChoice Nigeria to sponsor Nigerian Idol and build momentum with our investment in Nigeria’s music talent. We are proud to be associated with such an iconic talent show and look forward to the upcoming season’s activities”.
TomTom’s sponsorship of the show is in line with its social mission to discover, nurture and showcase young creatives. Brand Manager (Gum & Candy), Cadbury West Africa, Joan Odafe, emphasised this in her remarks when she said: “As part of our commitment to support young, aspiring talents, we will work with the first runner-up to further hone their music abilities. Through the programme, our team and partners will guide the individual through a bootcamp, as we provide the relevant promotional media benefits to support the growth of their music career.”
