The creative economy in Africa is diverse and fueled by the creativity and innovation of African artists, designers, and entrepreneurs who are using their talents and social media platforms to create new products and services that are in demand locally and globally.
The growing middle class is one of the key drivers of the creative economy in Africa and is increasingly interested in consuming cultural and creative products. In addition, the rise of digital technologies has made it easier for African artists and entrepreneurs to create, market, and distribute their products to a global audience.
