Spotify date highlights how the consumption of audio such as music and podcasts, changes to reflect this period in users’ lives. The data was pulled from eight key markets– Egypt, Saudi Arabia, the UAE, Pakistan, Nigeria, South Africa, Kenya and Indonesia – and shows a definitive shift to a more mindful, spiritual tone.
The data paints an interesting picture of how the consumption of audio such as music and podcasts, changes to reflect this period in users’ lives.
During Ramadan, the streaming of content such as music, meditative podcasts and yoga playlists, peaks at 8am across all the markets analysed, suggesting that listeners use the app to cultivate a sense of calm mindfulness going into the day. Quran readings are streamed at night or early morning. In general, people stream more at night during Ramadan, except for a sudden drop in use during sunset. This aligns with Muslims hitting pause for prayers and breaking their fasts with family, but then using the evening hours to unwind or seek out religious teachings.
