In a recent chat with African content creators for Spotify’s Amapiano Tour, the South African music star said he didn’t even know about TikTok until about a year ago. He said this has given him room to not think too much about making his music process conform to social media trends that may boost reach.
“Our responsibility as artists is to document life, and never to fall into trends because then your music becomes bubblegum. At the end of the day, we still need the meat.
“So, as much as there’s a trend, the song still has to mean something – that’s just me. When it gets down to the core, I’m an artist, I’m not a TikTok artist, or Instagram artist,” the 26-year-old said.
