Many businesses and media agencies need help booking prime slots on top radio stations and generating ROI for their campaigns. This is why indigenous technology company Space Universe launched Radioadspread, a digital Radio advertisement booking platform for users to book and schedule radio advertisements from their mobile without stepping foot at the radio station.
The event held on Tuesday 13th of December, 2022, at Radisson Hotel, Ikeja, was themed, ‘Radio Advertisement Goes Digital. The President Media Independent Practitioners Association of Nigeria (MIPAN), Femi Adelusi, said, “This trend is expected to continue to grow in the coming years, as advertisers increasingly turn to advanced technologies to improve the efficiency and effectiveness of their media buying efforts, where the ability to target specific audiences and track campaign performance is precious.”
