Immediately after her performance, Rihanna’s concurrent listeners on Apple Music worldwide jumped a staggering 331%. She had notably more concurrent listeners than any of last year’s performers. All told, the hour following her halftime show was Rihanna’s biggest hour in Apple Music history by both concurrent listeners and streams.
Rihanna made history on Sunday night with her Apple Music Halftime Show: Not only did she usher in a new era of halftime history with an epic, career-spanning performance, but she also had a historic night on Apple Music.
‘ANTI’, which Rihanna said is her personal all time favorite album when asked during the Apple Music Halftime Show press conference, charted in 161 countries, reaching the top 10 in over 20 countries including the U.S., Canada, and Mexico.
