Unilever injects extra £442m into marketing amid ‘digital hubs’ investment

Unilever has confirmed its brand and marketing investment “will grow again in 2023”, after the FMCG giant ramped up spend by €500m (£442m) last year.

More than 80% of Unilever’s 2022 marketing spend went directly into media. Media investment as a percentage of turnover increased in the beauty and wellbeing, personal care and home care categories, despite high turnovers driven by price.

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