Jameson Irish Whiskey teamed up with fashion and design heavyweight Ireti Zacchaeus for the 5th anniversary of Street Souk, one of Nigeria’s biggest streetwear conventions which attracted both new and well-known Nigerian streetwear brands and street style fashion enthusiasts to celebrate our unique youth culture and celebrate personal style while shopping the latest collections and exclusive collaborations.
To commemorate the moments that bring us all together, Jameson Irish Whisky launched the #WidenTheCircle campaign and, all through December, supported immersive experiences uniting culture shapers across music, fashion & lifestyle.
