HP, New Guards Group Reveal Reebok x Botter Concept Sneaker Innovation

Fusing the ethos of both brands, the Reebok x Botter concept sneaker combines Botter’s love and commitment to the ocean through the unique look of a Murex seashell, an object that in legend, was used by the Greek Goddess Venus to comb her hair, with an iconic vintage Reebok football silhouette, a style that Botter is famed for reinventing with its Botter “Banker” that debuted in 2017.

The end result is not just an innovative luxury piece, but a sustainable alternative to traditional sneaker production. The HP Multi Jet Fusion is a function created to reinvent design and manufacturing by unlocking the full potential of 3D printing and exploring techniques that are more energy efficient and sustainable.