In recent years there has been an increase in the use of sexual themes and erotic stimuli in advertising. In fact, it almost goes without saying that today’s consumers are exposed to more sex in advertising than ever before.
This trend towards the increasing depiction of sexually-oriented themes in advertising is evident upon even the most casual inspection of print and broadcast media. In general, advertising copywriters use nudity, romantic themes, or suggestiveness to draw attention to specific advertisements and their sponsoring products.
