The strategic partnership has been implemented as an editorial collaboration aimed at incorporating MTV Base’s curatorial voice and shows into the Audiomack platform in Africa. With its initial focus on the Nigerian Afrobeat scene, this monumental partnership will strengthen end-to-end relationships between players in the music ecosystem, including listeners and artists.
Commenting on this laudable alliance, Charlotte Bwana, Director of Brands and Media Partnerships at Audiomack Africa, commended the undeniable growth of the African music industry in recent years and highlighted the importance of partnerships such as this in ensuring accessibility and variety in the satisfaction of music listeners’ expectations.
