The streamer is providing its users with a free subscription to enjoy and discover music without any barriers and at no cost for the whole day on Monday, 6th February 2023, upon announcement of any African artist winning their category.
Africa boasts eight nominations at this year’s event, and at least one African artist is anticipated to bring home the coveted Grammys trophy at the end of the ceremony, setting up Boomplay users across the continent for a fitting celebration on the streaming platform.