However, digital media such as smartphones, laptops, and other smart devices have grown popular and powerful over the past two decades. This rapid advancement in technology quickly became an opportunity for many traditional marketers, who discovered new ways to reach and engage their audiences. People began developing new marketing strategies, and as Google improved and social media platforms emerged, digital marketing strategies and roles became hot topics in the industry.
Digital marketers are at the heart of leveraging media channels to create, deploy, manage, and track campaigns.