According to a survey of some residents of a few suburbs and Lagos slums, education is not a top priority for them due to the high poverty rate in the country, lack of social infrastructure, and social exclusion. These dwellers are more concerned with basic needs: food and shelter. The desperation to feed sometimes leads them into the traps of opportunists who take advantage of their situation to make quick and illicit money. Many get deceived under the guise of being offered better living conditions for themselves and their families, and they become victims of human trafficking, sex slavery, organ harvesting rackets, and cheap labour among others.
Since its arrival in Nigeria, the Peak brand has encouraged Nigerians to reach for their peak. Taking it several notches higher, they decided to reward those who are striving hard to reach their peak in their various fields of endeavor. Ten individuals who have dedicated their lives to assisting others in the fields of education, technology, and social work were chosen among the thousands of entries received and awarded with cash prizes. They were voted for based on the exceptional work they have done. The competition ended on an emotional note, with the top 10 finalists battling for the grand prize of N2,000,000, a year’s supply of Peak Milk, and mentorship sessions with industry experts.
