Foundation Equips SMEs with Business Insights, Digital Training

The Micro, Small and Medium Enterprises (MSMEs) were trained extensively in digital marketing, business branding and sales, discounts and offers, and personal hygiene and healthy living during the ELP market outreach.

According to the Project Manager at ELP Omolola Sameen MSMEs contribute 48 percent  of the national GDP and account for 96 percent of the private sector and 84 percent of the national employment.