Netflix is bringing an end to password sharing but this could be a challenge for both viewers and the streaming company. Netflix has said that it will put an end to password sharing starting in 2023, asking people who share accounts to pay to do so. The company expects to begin rolling out the change in the U.S. early in the year.
According to reports, the streaming service has recognized password sharing as a significant issue that would affect subscriptions in 2019, but it was unsure how to solve the issue without offending customers. Then Covid lockdowns occurred, resulting in a rush of new subscribers, and the initiative to carefully monitor sharing collapsed. Netflix didn’t pursue a plan to crack down widely on the practice until this year, as subscriber losses mounted.
