According to the announcement, the relationship will aid in delivering visibility, artist-focused instructional sessions, and live streaming coverage for the awards.
It also stated that the streaming service will collaborate with AFRIMA on a special incubator programme dubbed ‘AFRIMA Creative Academy,’ with the goal of empowering one million Africans (and those in diaspora) in the music and creative industries over the next five years.
The relationship is a positive development, said Angela Martins, the African Union Commission’s (AUC) head of culture division.
