The world, more than ever before, is closer and more connected. Thanks to the dramatic rise of digital technology and web infrastructure that continues to provide anchor for social media to thrive.
Today, via social media, a glorified digital platform, people can create and share information, ideas, interests, and other forms of expression through virtual communities and networks.
While technology, on one hand, is playing a major role in this development, one cannot but acknowledge the contribution of financial investments (running into millions) to see various social media platforms flourish.