The “Shake and Win World Cup Campaign”, which was run by Africa’s top browser Opera Mini, has been a huge success, the company has announced.
The campaign, which was run during the just concluded Qatar 2022 World Cup won by Lionel Messi-led Argentina, catapulted Opera Mini into the number one downloaded app over the weekend in Nigeria thanks to the tremendous success of Opera’s “Shake and Win” campaign on the continent.
The campaign required users to shake their phone to potentially win airtime, cash prizes, or brand-new phones and Nigerians were especially caught up in the spirit of the fun, with daily shakes peaking at over 900,000 shakes in the app, and over 140,000 prizes given away.
Football fans across the continent responded enthusiastically to the excitement of this year’s unforgettable tournament – Qatar 2022 World Cup.
