Opera Mini – the data-saving browser that already boasts over 100 million users across Africa – became the number one downloaded app over the weekend in Nigeria thanks to the tremendous success of Opera’s “Shake and Win” campaign on the continent.
Dedicated to football’s greatest celebration, the World Cup, “Shake and Win” offered Opera fans the chance to win over $300,000 in prizes. Users needed only to shake their phone to potentially win airtime from popular providers, cash prizes, or brand-new phones.
Africans responded enthusiastically to the excitement of this year’s unforgettable tournament: Over 13 million people participated across the continent, shaking their phones over 1,000,000 times a day. More than 200,000 prizes have been won, with many grateful users taking to social media to comment on how much fun they’ve had with “Shake and Win.”
