The purpose of the campaign is to educate road users on the dangers of drinking and driving, as well as to maintain safe roads for themselves, their passengers, and pedestrians.
The Pernod Ricard Nigeria team and other stakeholders visited locations including the Berger Interstate park, Airport park, Apapa Motor park, Ikorodu Motor park, and Ajah Motor park. This is the third edition of the company’s ‘Safe Roads’ campaign launched in December 2021.