The platform’s current verification system has been in place since 2009 and was created to ensure high-profile and public-facing accounts are who they say they are.
Experts have expressed concern that making the checkmark available to anyone for a fee could lead to impersonations and the spreading of misinformation and scams. The gray label — a color that tends to blend into the background whether you use light or dark mode to scroll Twitter — is an apparent compromise. But it might lead to more confusion, as Twitter users accustomed to the blue check as a mark of authenticity will now have to look for the less obvious “official” designation.
