- Adidas stated that it intended to offer sneakers with the same design but without rapper Ye’s branding to make up for the majority of lost Yeezy earnings.
- Newly appointed Chief Executive Officer Bjorn Gulden will face a significant challenge in containing the harm caused by terminating the profitable line in January
- Addidas ended its sneaker partnership with Ye, formerly known as Kanye West, about a month ago because of his anti-semitic comments
Adidas has announced that it will continue selling Kanye West’s Yeezy shoes but without his branding.
Adidas ended its sneaker partnership with Ye last month after the musician’s anti-Semitic tirade.
